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Genuine customer feedback

Reviews Policy

How we invite, verify, moderate and publish product reviews — and how customers can control their content.

Our authenticity commitment

A customer review is connected to a verified shipped purchase of an Activator pole or pole bundle. There is no incentive, discount or reward for leaving a verified purchase review, and we welcome positive and negative experiences equally. The optional Real Story prize is a separate community campaign, described below.

Community stories and the Real Story prize

The public contribution form accepts a rating and written feedback, or a longer personal story. A public submission alone does not prove a purchase. Approved community stories are labelled separately and never enter verified product rating averages.

You can display your first name, your first name and last initial, or an anonymous name. Your contact name and email remain private. Photos and videos are optional, including for a story without a photograph.

The proposed quarterly Real Story prize comprises free pole tips, a £50 M&S gift voucher and a choice of an Activator Rehab video course worth £50. Prize entry is optional and only opens when the competition terms are published. It never requires a favourable review or a particular number of stars. Published stories submitted as prize entries disclose that fact.

Declaring health details requires explicit permission to publish them. Permission to publish the story and permission for its media are separate choices, all unticked initially. Files stay private while they are checked and moderated.

After submitting, save your private management link. It lets you withdraw the whole story, health permission or media permission. Story or health withdrawal removes the public story immediately; media withdrawal removes the media from the public story. Storage copies are removed by the scheduled cleanup after active upload and publication leases have ended. Previously downloaded or cached copies may take longer to disappear.

Abandoned story upload sessions expire after two hours and are cleaned after their upload permissions end. Rejected community source records are deleted after 12 months; withdrawn stories and submissions still awaiting moderation are deleted after 24 months. Published source records remain while their stories are published. A legal hold pauses source deletion. The table below describes the separate verified purchase review records.

Invitations and verified purchases

We may send neutral review invitations 30, 45 and 60 days after an eligible order is dispatched. The schedule uses the shipping date, not the purchase date. Course-only and accessory-only purchases are not eligible.

A secure order-specific link confirms the eligible product. Customers may submit one review per order. Receiving an invitation does not guarantee publication.

Manual moderation

Every submission begins Pending and receives manual moderation. Nothing is published automatically. We may reject a review, or redact the minimum text needed, when it contains:

  • fake, misleading or unrelated to the verified purchase;
  • submitted by someone who cannot confirm a genuine experience with the product;
  • abusive, threatening, discriminatory, unlawful or obscene;
  • spam, advertising or content copied from another source;
  • private information such as an email address, phone number, order number, full surname or information about another person;
  • unsafe medical claims presented as a substitute for professional advice;

Redaction is used for privacy or prohibited content, not to change the customer's opinion or rating. We may unpublish content later if it no longer meets this policy or if consent is withdrawn.

What appears publicly

An approved product review shows the rating, title, moderated review text, verified product, publication date and a public name made from the customer's first name and last initial. We do not publish their email, full surname or order number.

Product averages and review counts are calculated from published verified product reviews only. The visible reviews and any structured rating information use the same records.

Reviews shown on the homepage or health pages are selected examples chosen by a moderator; they are not presented as a representative sample of every customer review.

Publishing a health connection and publishing photos or video each require separate explicit consent. Those choices are unticked by default and can be withdrawn independently.

A review can appear on a health page only while the matching health connection has active explicit consent. Media is first stored privately and is made public only after approval and active media consent.

Withdrawal and email choices

The secure review link lets a customer request removal, withdraw health consent or withdraw media consent. Affected public content is disabled before private cleanup. Repeating a withdrawal request is safe.

Unsubscribing applies to review-request emails only. Essential service emails about orders, shipping, refunds, security and accounts remain enabled. A verified email complaint also suppresses future review invitations to that address.

Retention and deletion

These periods are applied automatically. A documented legal hold pauses deletion for the affected record and its evidence until the hold is released.

Review record retention periods
RecordPeriod
Incomplete or abandoned private uploadsDeleted after 7 days
Rejected private mediaDeleted after 30 days
Rejected review source and moderation historyDeleted 12 months after rejection
Review-request and email-delivery auditDeleted 24 months after the secure link expires
Published source, consent evidence and moderation auditKept while it remains published and for 24 months after unpublishing
Withdrawn public mediaUnpublished immediately; private and public copies become eligible after 30 days and are normally deleted in the next daily cleanup

Customer reviews

Real reviews. Real confidence.

Hear from customers using Activator Poles in everyday life.

All reviewed products

4.9 out of 5 · 34 verified reviews

✓ Verified purchase

Great poles

I purchased these poles are finding traditional walking poles were not sturdy enough for me due to them flexing in the middle. These poles feel so much more stable and secure when I am using them, so glad I took the plunge and purchased them.

✓ Verified purchase

Walking towards the future

My Neurophysiotherapist uses these and suggested they may be useful to help me with my balance when walking. She was right! Because they can be height adjusted, means they’re great for reassurance but I don’t need to lean on it, meaning I can walk in a more upright position. It’s still early days but it’s a great tool.

✓ Verified purchase

Excellent product

Fantastic walking poles. Very comfortable grips.

✓ Verified purchase

Crutches to poles

I got the Activator poles for my husband who has a spinal cord injury and drop foot and needs to walk with crutches and l can honestly say that he walks better holds himself better and has a better stride so hopefully he will be able to get rid of the crutches and just use the poles at the moment he can’t use them all the time as he gets very tired using them so we are building the time he uses them slowly

✓ Verified purchase

Good poles with comfortable handles

Good poles with comfortable handles. Great for stability with the rubber base. Slightly heavier than I expected as I also use Nordic poles. I find that the Nordic poles better for quicker walking.

✓ Verified purchase

Enables better walking pattern and balance.

It is early days in my recovery but these poles have enabled me to walk short distances and increase my confidence in being able to walk in the future.

✓ Verified purchase

Exactly what I needed

After many years of impaired mobility . I am learning to walk more freely again. I have used other poles before and am finding these much better . Both for their strength and compatibility and for their angles and ease of use as I grow in confidence in walking fully upright without feel of falling.

✓ Verified purchase

Simply brilliant

Helped bring back stability to my wobbly world. I love to attend live gigs and using my pole for these events has been amazing. The off road tips have been excellent for dance and general motoring around the woods and paths. The hand grips are the game changer here vs other basic poles in the ether. As someone crippled with early onset severe degenerative arthritis, the comfy, ergonomic and supportive handgrips, make these. Please find some pics from a recent gig at Cardiff Castle where I was also interviewed post-gig over the use of the amazing haptic vests for deaf and hard of hearing people (which I am 😊)

✓ Verified purchase

Took a while……..

It took me a while to master the technique but once I had practiced walking slowly I was soon up to speed. They are very beneficial to correct posture and upper body and I would certainly recommend them to anyone who has balance issues like myself.

✓ Verified purchase

Confidence Booster

I have Ms and progressively had more difficulty walking leading to many trips and falls during which I had broken 3 separate toes on 3 separate occasions! I then stopped going out for walks because of these falls as I had lost confidence in walking! I like to stay as fit as I can within my limitations! My mother in law suggested walking sticks which I already have quite a collection but never felt comfortable on them mainly because I needed one for each leg and also found they put pressure on my wrists! I started googling and came across the activator poles! I took the plunge and ordered a set. I now walk 2000 steps a day on these poles, not a lot I know but for someone with ms it can seem like miles! I find they keep me balanced and give a bit of a workout too! When my foot drags the poles stop me from falling and they make me feel balanced and supported, they have given me my confidence back to go out and walk so I thank you Activator for giving mw this new lease of life opportunity 😁

✓ Verified purchase

Activator poles

Walking tall again with my new poles.

✓ Verified purchase

Amazing product

Amazing product. My wife needed them for walking to help with her lupus. Has been a game changer. Balance and confidence! Love the Activator Poles!!